Brand specification

Branding

Colour reference for collaborators — the studio brand and the Pet Fishing UI palette.

Section 01

Studio palette

Cross-game brand. Use for studio touchpoints.

Midnight indigo

Primary surface, logo container, headers

#1A1B3A

26, 27, 58
Plasma violet

Secondary highlight, marketing accents, light-mode CTAs

#6B2EC9

107, 46, 201
Electric cyan

Primary accent — CTAs and links on dark surfaces, focus rings everywhere

#00E5FF

0, 229, 255
Stellar white

Light surfaces, reversed text

#F8F9FC

248, 249, 252
Graphite

Body text on light surfaces, secondary UI

#2D2D3F

45, 45, 63

Section 02

Pet Fishing UI palette

Game-specific palette organised by functional role across eight categories.

Surfaces & layers

Sky cream

Main canvas, app background

#FAF6EB

250, 246, 235
Riverstone

Cards, panels, raised surfaces

#F5E9D3

245, 233, 211
Driftwood

Insets, alt surfaces, dividers

#E8D5B7

232, 213, 183

Water

Shallow lake

Light tints, hover backgrounds

#A8D8EA

168, 216, 234
Lake blue

Primary water UI

#5DADE2

93, 173, 226
Deep lake

Depth, header bands

#2E86AB

46, 134, 171

Foliage

Sage

Soft fills, tags

#C5E1A5

197, 225, 165
Moss green

Primary green, progress bars

#7CB342

124, 179, 66
Forest

Dark accents, borders

#3E6B2F

62, 107, 47

Action buttons

Peach hover

Hover state for primary CTAs

#FFD0BB

255, 208, 187
Sunset peach

Primary CTA fill

#FF9E7A

255, 158, 122
Coral pressed

Active, pressed state

#C25B3F

194, 91, 63

Highlights & rewards

Sun glow

Glints, sparkles, light glow

#FFE08A

255, 224, 138
Catfish gold

Coins, rare rewards

#E8B547

232, 181, 71
Treasure

Big wins, max-tier rewards

#D4A017

212, 160, 23

Text

Deepwood

Primary text, headings

#2D4A2B

45, 74, 43
Bark

Secondary text, labels

#5D4E37

93, 78, 55
Stone

Disabled, hint text

#8B8680

139, 134, 128

Status feedback

Kelp

Success state

#66BB6A

102, 187, 106
Caution

Warning state

#FFA726

255, 167, 38
Berry

Danger, error state

#E57373

229, 115, 115
Sky

Info, tips, hints

#42A5F5

66, 165, 245

Rarity tiers

Common

Base tier rarity

#B0BEC5

176, 190, 197
Uncommon

Slight rarity boost

#81C784

129, 199, 132
Rare

Notable rarity

#64B5F6

100, 181, 246
Epic

High value tier

#BA68C8

186, 104, 200
Legendary

Prestigious finds

#FFB627

255, 182, 39
Mythic

Apex tier, extremely rare

#EC407A

236, 64, 122